Muc-Off is the undisputed market leader in motorcycle cleaning products and the brightly illuminated display stands and bottles of pink fluid are a common sight in dealers up and down the country. Now in an exciting move to further increase market share, the company has appointed Oxford as its exclusive distributor.
Two years ago sales had flattened out, leaving room for competitors to enter the marketplace, which is when Muc-Off introduced a second distributor to broaden its appeal and availability. Enter Oxford Products, the company which prides itself on always keeping its ears open to dealers' needs and desires.
Since Oxford's involvement, product availability and sales of Muc-Off have soared. Investment in display units, dealer incentives and, most importantly, STOCK has allowed the burgeoning range of products from Muc-Off to
enjoy tremendous sell-through - to the benefit of all concerned.
Muc-Off has consequently decided to throw everything behind Oxford so that, from 1st January, the blue company will be the pink company's exclusive representation in the UK motorcycle industry.
Oxford will continue to invest heavily in the brand, believing that there are still many dealers not yet benefitting from the highly profitable sales of Muc-Off's consumables.
Oxford's Sales Manager, Dean Cooper, is a man on a mission:
"The greatest joy of Muc-Off is the volume of repeat sales - put crudely, it's a product which people buy to throw away. Then they need to buy some more. What could be more important in these straitened times than a good reason for motorcyclists to walk through dealers' door on a more regular basis? We want to help every dealer to profit from this opportunity and will be offering some fantastic incentives at Dealer Expo".
For more information, call Oxford on 01993 862 300 or email email@example.com.