Managing Director Andrew Hammond was delighted to receive this prestigious award on behalf of the Oxford Products team, which has worked incredibly hard over the last 12 months to provide the level of service required and desired by the UK’s motorcycle clothing and accessory retailers. Following significant investment in additional infrastructure and staff, in 2011 Oxford launched its New Service Promise; orders received by 3pm are guaranteed to be shipped the same day and delivered the next day to the UK mainland. This very popular measure ensures that no sales of Oxford’s burgeoning portfolio of products and brands are unnecessarily lost and that dealers can offer end users the best possible service. 2011 also saw a major increase in the in-store support provided to dealers; a new range of high quality, bespoke display systems was made available to Oxford’s dealers and new merchandising staff deployed to install and maintain a record number of ‘Profit Centres’. “The most important thing is that this award is voted by the dealers themselves”, Hammond points out. “We won’t be resting on our laurels for one moment and will be inviting all of our dealers to tell us what more we can be doing to ensure that we win this award again next year”. Oxford will be writing to thank its customers for their votes and continued support and to invite suggestions to feed their Continual Improvement Program.